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Coursera – Gamification

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Coursera - Gamification 

MP4 | 960 x 540 (1.778) @ 30 fps + Slides in PDF | Language: English | 1.18 GB

Genre: Information, Tech & Design / Business & Management

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

About the Course

Gamification is the application of digital game design techniques to non-game contexts, such as business, education, and social impact challenges. Video games are the dominant entertainment form of modern times because they powerfully motivate behavior. Game mechanics can be applied outside the immersive environments of games themselves, to create engaging experiences as well as assign rewards and recognition.

Over the past few years, gamification adoption has skyrocketed. Companies use game thinking for employee motivation in human resources, team building, productivity enhancement, training, health and wellness, sustainability, and innovation. Marketers gamify their programs to engage customers. Organizations apply gamification to motivate crowdsourcing participants. Governments, non-profits, and educational institutions are also applying these techniques.

Game thinking means more than dropping in badges and leaderboards to make an activity fun or addicting. It requires a thoughtful understanding of motivational psychology and game design techniques, as well as a sensitivity to limits and dangers. This course teaches learners the foundations to make gamification effective in any context.

Course Syllabus

The course is divided into 12 units. We will cover 2 of them each week: 

1. What is Gamification?
2. Games
3. Game Thinking
4. Game Elements
5. Psychology and Motivation (I)
6. Psychology and Motivation (II)
7. Gamification Design Framework
8. Design Choices
9. Enterprise Gamification
10. Social Good and Behavior Change
11. Critiques and Risks
12. Beyond the Basics

Coursera - Gamification

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  1. Coursera - 游戏化 游戏化是把游戏元素和数字游戏设计技术应用于非游戏的问题,如商业和社会效应作用方面。本教程将会教给你游戏化的方法,为何其具有如此巨大的潜力以及如何有效地应用。 关于本教程 游戏化是数字游戏设计技术应用于非游戏背景,如商业、交易和社会等方面。视频游戏是当今具有统治地位的游戏形式,因为他们具有强大的激励行为。游戏机制也可以应用于游戏的沉浸式环境之外,用以创建吸引人的体验以及分配回报和得到认可。 在过去的几年中,游戏化的应用得到了长足的发展。企业的人力资源部门使用游戏思考方式用于员工激励、团队建设、工作效率提高、培训、健康和福利、持久性和创新。营销人员也创建出游戏化的方法用以关注顾客。企业应用游戏化以激励众包的参与者。政府、非盈利组织和教育架构也使用这些技术。 游戏化的思考意味着不仅仅是体现在让活动更好玩或更上瘾的勋章和排行榜上。其需要一套对激励心理和游戏设计技术,以及对限制和危险的敏感程度的深思熟虑。本教程将会交给学习者在他们的工作中让游戏化更有效的基础内容。
    wilde(特殊组-翻译)1年前 (2015-09-06)