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Leveraging Surveys

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Leveraging Surveys: Brand Perception, Customer Loyalty, Product Design, and More 
January 2015 | .MP4, AVC, 2587 kbps, 1920x1080 | English, AAC, 128 kbps, 2 Ch | 2 hrs 26 mins | 2.11 GB
Instructor: Francois Christen


A well-designed, well-presented survey is one of the most reliable tools for discovering what customers think about your product—whether it’s in development or undergoing improvement—or how they view your brand in general. However, “well-designed” and “well-presented” surveys are not easy to achieve.

In this video workshop, host Francois Christen uses his 33 years of applied and academic experience as a marketing scientist to show you how to design a good survey. You’ll learn how to identify and word targeted survey questions, how to engage folks who agree to take the survey, and how to interpret the results.

Learn how to engage people and maximize response rates
Explore various types of commonly used surveys, including brand perceptions, customer loyalty, and product design surveys, among others
Use tested methods to attain a good survey with accurate reporting
Perform driver analysis to determine how to attract customers or reduce customer attrition
Determine what causes consumers to act
Understand why sometimes you need more than one item to measure attitudes
Get tips on writing questions, particularly how to avoid bias
Learn how to select and sample respondents for a survey
Leveraging Surveys

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网友最新评论 (1)

  1. 2015年1月24日 14:14 利用调查问卷:品牌认知、客户种程度、产品设计等 设计优秀并且呈现得体的调查问卷是用于发现顾客对你的产品有何看法的最值得信赖的工具之一,无论是在开发还是处于改进过程中。然而要设计出“设计优秀”和“呈现得体”的调查问卷并不容易。 在本教程中,主讲Francois Christen会通过其33年的市场营销科学家在企业和学术上的经验,为你讲解如何设计出优秀的调查问卷。你将学习如何识别和精准地用词于调查问卷,如何关注同意接受调查问卷的受众,如何解释分析结果。
    wilde(特殊组-翻译)2年前 (2015-01-24)