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Marketing 2016 (18th Edition) by William M. Pride, O. C. Ferrell-P2P

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Pride and Ferrell’s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today’s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.

Marketing 2016 (18th Edition) by William M. Pride, O. C. Ferrell-P2P
2015 | ISBN: 1285858344, 1305631609 | English | 832 pages | PDF | 128 MB


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  1. Pride与Ferrell合著的《市场营销》2016版,通过吸引读者的视觉呈现,详尽地回顾了市场营销原理的精髓。这本流行并且受到读者认可的图书,为读者提供他们在当今集聚竞争的商业环境中取得成功所需的知识以及决策制定技巧。这一版从深度上涵盖了市场营销的概念和策略,以及实用的应用和真实的案例,包括最新的在社会性网络、数字营销、社会和环境责任、全球化、企业家精神以及方面的在营销转变期间的内容。
    wilde(特殊组-翻译)1年前 (2016-01-02)