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Lynda – Design Thinking: Lead Change in your Organization

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Lynda - Design Thinking: Lead Change in your Organization
Size: 1.36GB | Duration: 2h 09m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys, concept creation, and prototyping. This course teaches leaders how to help their teams adopt a design thinking mindset, and provides examples from author Turi McKinley's work at frog, a global design and strategy firm that transforms businesses at scale by creating systems of brand, product, and service. The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design. Design thinking is all about collaboration, so this course integrates a living community on LinkedIn where participants can share and discuss how they are applying these skills to their work. The concepts are universal; the techniques will benefit anyone in almost any industry.


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  1. 设计思维:领导企业变革 设计思维是一种以用户为中心的解决问题方式。其包括扩展的协作,使用诸如复刻顾客路径、概念创意和原型。本教程为领导者讲授如何帮助他们的团队采用设计思维的心态,所用到的例子来自作者Turi Mckinley在frog工作中的案例,这是一家国际性的设计和策略咨询机构,致力于通过创建品牌、产品和服务系统来改变企业。教程会从定义设计思维开始,包括成功所需要的角色和空间。然后将会学习如何成为一名优秀的设计思维领导者,通过在不同的方面从设定目标到关注不同的技巧和个性。接下来,Turi会深入地探讨创意协作:设计思维的核心。她会讲到规划、研究和概念创建,解释如何设计让设计成为现实的“服务蓝图”。在第四章,会降到提高设计的原型技术。设计思维的核心是协作,所以本教程引入了领英上面的一个真实的社区,参与者可以分享和讨论他们是如何在其工作中应用这些技巧的。概念是通用的;技术将会令任何行业的人受益。
    wilde(特殊组-翻译)1年前 (2016-01-20)