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Google Analytics Essential Training

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Google Analytics Essential Training with Corey Koberg

MOV | Duration: 4h 53min | 960x540 | Video: 30 fps 1198 kbps | Audio: AAC 48KHz 96 kbps 2 stereo | 727 MB

Genre: eLearning | Level: Beginner| Language: English

In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

Topics include:

• Setting up an account 
• Installing tracking code on a site 
• Reading the dashboard and understanding high-level metrics 
• Understanding how visitors use and navigate web site content 
• Analyzing visitor and traffic source reports 
• Tracking AdWords and other marketing campaigns 
• Planning and configuring goals 
• Utilizing segmentation for deeper analysis 
• Understanding the raw data and how it's collected 
• Selecting and comparing date ranges 
• Using flow visualization to see how visitors navigate through a site 
• Identifying slow-performing pages 
• Performing real-time analysis 
• Using annotations and other best practices 
• Configuring and analyzing internal site search 
• Determining the best report view to use 
• Navigating reports with tabs 
• Cleaning up data with inline filters 
• Sharing data and reports
Google Analytics Essential Training (Repost)
Google Analytics Essential Training (Repost)

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