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Brand Building Basics

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Brand Building Basics

Brand Building Basics | 195.03 MB

Duration: 25m 8s | Video: AVC (.mp4) 960x540 29.970 fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Aug 07, 2012 Updated Aug 29, 2012 | Level: Beginner | Language: English

In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success. 

Topics include:

* Understanding branding
* Looking at trends and a gallery of brands
* Positioning your brand in the marketplace
* Integrating images and style
* Developing a business promise
* Creating a style guide
* Trademarking your brand
* Tying together the print and web site design for a brand
* Avoiding common mistakes

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  1. Lynda.com - 品牌构建基础 时长:25m 8s 视频格式:AVC (.mp4) 960×540 29.970 fps 音频格式:AAC 48KHz 2ch 发行日期:2012.8.7-29 级别:初级 语言:英语 在这部简明的教程中,作家兼演讲家和营销专家,Lorrie Thomas Ross对如何同持续、沟通和有效交流,进行企业品牌和个人品牌推广做了基础性的回顾。教程中讲解了图片、信息和营销定位是如何帮助你打造一个对顾客来说,清晰明了和可信的形象的。教程中还会讲到成功品牌的实际案例,以及颜色、logo、字体当然不能不提到通过有力的web展示对其成功的重要作用。 主题: * 理解品牌 * 看看趋势以及品牌画廊 * 在市场中定位你的品牌 * 基础图形和风格 * 开发业务目标 * 创建风格指南 * 注册你的品牌 * 紧密结合品牌的平面和网站设计 * 避免常犯的错误
    wilde(特殊组-翻译)3年前 (2014-02-28)