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Social Media Marketing with Facebook and Twitter

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Social Media Marketing with Facebook and Twitter with Anne-Marie Concepción

MOV + Exercise Files | Duration: 5h 27min | 960x540 | Video: 30 fps 882 kbps | Audio: AAC 48KHz 96 kbps 2 stereo | 510 MB

Genre: eLearning | Level: Intermediate | Language: English | Updated: Apr 16, 2012

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

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Topics include:

• Understanding online marketing
• Keeping business and personal accounts separate
• Developing a marketing funnel strategy
• Creating a branded Twitter page background
• Optimizing tweets to help them go viral
• Leveraging the latest Facebook features for pages
• Managing your Facebook Timeline
• Creating targeted Facebook social ads
• Customizing Facebook pages with iFrames
• Using Twitter and Facebook analytics to measure impact
• Reducing your workload with social media management programs

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