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Lynda – Understanding Financial Ratios

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Lynda - Understanding Financial Ratios | 978MB

English | 2h 13m | Video: AVC (.mp4) 1280x720 29.97 fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Intermediate | Feb 02, 2015

Financial ratios—such as ROI (return on investment) or ROA (return on assets)— are a valuable tool for measuring a company's progress against a financial goal, a certain competitor, or the overall industry. In this course, professors Jim and Kay Stice explain the financial ratios found on balance sheets, income statements, and cash-flow statements and provide examples from real-world companies such as Walmart, Nordstrom, and McDonald's. They help you understand how to use financial ratios to analyze or benchmark your company against other companies.
Need an overview of the basics? Check out the Stice brothers' introductory course, Accounting Fundamentals.

Topics include:

*What are financial statements?
*Understanding the DuPont framework
*Working with common-size financial statements
*Reviewing profitability, efficiency, and leverage ratios
*Analyzing potential-pitfall ratio
Lynda - Understanding Financial Ratios

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