Learnable - A/B and Multivariate Testing Success
Data driven designs are those that eliminate the guesswork and assumptions that most websites and designers fall into. By running experiments on your website doing A/B testing you can learn what matters to your visitors and what drives revenue and conversions for your online business.
What you'll learn
*When you finish this course you will be able to:
*Understand the importance of theory in testing.
*Follow the scientific method of testing.
*Recognise where to strategically begin your testing efforts.
Who should do this
*This course is essentially useful for marketers, designers, analytic and testing gurus. If you’re interested in learning the importance of testing using theory and want to understand the basics in strategic theory, then this course will also be useful for you too.