Lynda - The Science of Sales | 524MB
1h 0m | Appropriate for all | Feb 11, 2015
Trust lies at the foundation of all sales. In this course, former Genentech senior leader and Braintrust founder Jeff Bloomfield taps the world of neuroscience to explain the science of trust and help you determine your own trustworthiness as a salesperson. He reveals the parts of the brain that are triggered in the buying process, and provides a customer-engagement model that presents solutions in such a way that the customer will close the sale themselves . . . every time. Gain a deeper appreciation of the human brain and a new way of communicating with your customer.
*Understanding the trust continuum and the trust matrix
*The three-layered brain and five neuro-elements