Lynda - Advanced Google Analytics
MP4 | Video: AVC 1280x720 | Audio: AAC 48KHz 2ch | Duration: 3h 46m | 512 MB
Genre: eLearning | Language: English
Do you want better insights from Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts. In this training course, Google Analytics expert Corey Koberg shows you advanced techniques for this popular and powerful analytics tool.
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have any questions about how Google Analytics works straight out of the box, see those tutorials for more information.