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Developing Ideas and Design Concepts

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Developing Ideas and Design Concepts | 1.03 GB

1h 39m | Video: AVC (.MP4) 960x540 29fps | Audio: AAC 48KHz 1ch

Genre: eLearning | Language: English | Beginner

After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
Topics include:

What is concepting?
Working with clients
Doing your research
Determining the core values of a product or service
Using free association
Building the written descriptives
Using search engines to fuel ideas
Flipping your ideas 180 degrees
Creating a rough sketch
Defining the refined sketch

Developing Ideas and Design Concepts (repost)

Developing Ideas and Design Concepts (repost)


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  1. Lynda.com - 开发创意和设计概念 视频格式:AVC (.MP4) 960×540 29fps 音频格式:AAC 48KHz 1ch 时长:1h 39m 容量:1.03 GB 发行日期:2013 在谈下来一个客户后,设计师的第一要务就是要沟通和开发出最初的想法,不管是电影或广告的故事情节,或是某种产品或服务的多角度营销活动。在本教程中,学习如何将客户的需求转换为可呈现的概念。Craig Smallish会为我们带来各种创意活动的全流程,如广泛地评估客户和工作的内容范围和勾画你的想法。学习如何为你的可视化成功创建描述性成果物,以及反复地改善你的设计。最后,Craig会讲到如何在优选的过程中确定最优创意。 主要内容: 何为概念化? 与客户沟通 做研究 确定一个产品或服务的核心交织 使用自由联想 建立文字描述 使用搜索引擎助力创意 180度创意反转 创建草图 精细化草图
    wilde(特殊组-翻译)3年前 (2014-03-15)