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Lynda – Social Media Marketing with Facebook and Twitter

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Lynda - Social Media Marketing with Facebook and Twitter

245MB | Duration: 1h 26m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Join the social-media-marketing revolution: learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter. This course helps marketers and business owners craft, implement, measure, and optimize a winning social-media-marketing strategy. Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. Once viewers understand the conceptual underpinnings of social media marketing, Brad shows how to create Facebook and Twitter profiles; write engaging, high-quality content that incorporates the unique features of each platform, such as hashtags and rich media; and maximize your reach by adding followers and fans. Finally, learn how to measure the results of those efforts using analytics, and see how well your posts and tweets are performing.

Topics include:

* What is social media marketing?
* Comparing Facebook and Twitter
* Creating a brand presence
* Defining your objective
* Writing tweets and using retweets
* Adding media and hashtags
* Attracting followers on different platforms
* Writing engaging Facebook posts
* Reviewing Facebook and Twitter analytics
Lynda - Social Media Marketing with Facebook and Twitter

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  1. Lynda – Facebook和Twitter的社会性媒体营销 加入到这场社会性媒体营销的革命中来吧:学习如何使用Facebook何Twitter提升品牌,增加销量,关注顾客以及吸引流量。在本教程中,能够帮助营销人士和企业家规划、实施、度量以及优化一套成功的社会性媒体营销方案。作者Brad Batesole开始会回顾社会性媒体营销的成功案例,以及适用于不同的最佳平台。一旦学习者理解了社会性媒体营销的概念性重点之后,Brad会演示如何创建Facebook和Twitter帐号;编辑适用于每个平台的吸引人的高质量内容;以及通过加入关注和粉丝达到效果最大化。最后,学习如何使用分析检测效果。 主要内容:何谓SNS;比较Facebook和Twitter;创建品牌展示;定义目标;编辑帖子;假如媒体和井号;吸引关注者;编写吸引人的Facebook文章;分析。
    wilde(特殊组-翻译)2年前 (2015-03-06)