Social Media Strategy: How To Write Messages That Work-Sell
English | 2015 | mp4 | H264 1280x720 | AAC 2 ch | pdf | 414 MB
eLearning, Marketing, Social Media Marketing
The #1 question I'm asked about Social Media is ...
"James ... but what do I write?"
Of course it's not just social media they ask about ... their questions include what to say on their blog, write in their email and yes ... what to post on Facebook, LinkedIn and Twitter. They ask what images to share on Pinterest and Instagram, and what should they upload to YouTube and so on.
Frankly I'm always a little surprised when they ask as you'lI soon discover in this training the answer is simple: it's all about the 'message consumption context' and don't worry, I explain this and more, including the 3 critical MESSAGE STAGES and the 3 PSYCHOLOGICAL STATES that correspond to them.
TIP #1 It's all on the matrix schematic I mentioned in the preview video.
TIP #2 Success with social media comes from the psychology - not technology.
Complete with this new appreciation about the way people communicate in cycles (some say 'sales funnels') you'll begin to easily see how simple it is to answer the questions above.
Enrol in this course and I guarantee "no more page fright" about what to write, share or post on your social media, blog or in your email!
See you inside ... hurry, because I've got some amazing training to share with you.
What are the requirements?
•A basic knowledge of social media is helpful although not necessary as "What is Social Media?" is covered in the first lecture resources!
What am I going to get from this course?
•Over 14 lectures and 1 hour of content!
•Evaluate ANY channel and develop a working social media strategy
•Create social media messages that work and when appropriate - sell.
•Confidently approach content creation and never again experience "page fright" or not knowing what to write or say.
What is the target audience?
•If you are trying to use social media to sell - this course will give you an edge and show you how to be more successful and why it works.
•If you are using social media to create communities and engaged groups of people, this course will show you why you need to approach messaging in a very different way than perhaps you thought.
•If you are simply trying to use social media more effectively ... this course is for you.
•This course is NOT about teaching you tactics to trick Twitter or Facebook or any particular platform. It's not a TACTICS course ... it teaches you STRATEGY and HOW TO THINK ABOUT SOCIAL MEDIA so that it works for you!