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Lynda – Social Employees: The New Marketing Channel

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Social Employees: The New Marketing Channel
MP4 | Video: AVC 1280x720 | Audio: AAC 48KHz 2ch | Duration: 1H 32M | 452 MB
Genre: eLearning | Language: English
Today, marketing is everyone's job. Employees in every department must become brand ambassadors. The purpose of this course is to help companies create a new authentic marketing channel fueled by social employees. Mark and Cheryl Burgess focus on the people, process, and technology to make it work—with an emphasis on a new marketing perspective called "branding from the inside out."

As empowered brand ambassadors, social employees hold the power to transform how companies communicate both internally and externally to reach customers. This is a win/win for both company and employee—boosting brand value for the company through authentic communication and increasing exposure and career opportunities for employees. Social employees build their own personal brands and establish themselves as leaders in their field. Here Mark and Cheryl outline the roles empowered social employees can play to transform culture and drive business results, including a five-step pilot social employee plan (called the 5 Ds) designed to help companies to increase internal and external engagement, leads, reputation, and sales. This means a more trusted brand that attracts and retains high-value employees—and that delivers more effective marketing communications in the digital marketplace. This course moves from explaining why it makes sense to create engaged brand ambassadors to how to implement and measure results.

Lynda - Social Employees: The New Marketing Channel

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  1. 今天的营销是每个人的工作。每个部门的员工都必须成为品牌形象大使。本教程的目的是要帮助企业创建一个真正的由社会性员工所构成的营销渠道。Mark和Cheryl Burgess关注于让这一切成为可能的人、过程和技术,并侧重于一种叫做“由内至外的品牌”营销观点。 作为品牌大使,社会性员工具备了改变公司内部与外部触及顾客的交流方式。这是一种对企业和员工双赢的方式,它通过今天的营销是每个人的工作。每个部门的员工都必须成为品牌形象大使。本教程的目的是要帮助企业创建一个真正的由社会性员工所构成的营销渠道。Mark和Cheryl Burgess关注于让这一切成为可能的人、过程和技术,并侧重于一种叫做“由内至外的品牌”营销观点。它通过真正的交流和增加曝光了以及员工的职业机会,从而激发了企业的品牌价值。 社会性员工打造自己的个人品牌和在他们的领域成为领袖人物。在本教程中Mark和Cheryl规划除了由社会性员工可以扮演并改变文化以及驱动业务结果的角色,包括一个五步走的指导性社会性员工计划(成为5Ds),被设计用来帮助公司增加内外部关注、领导、声誉和销售额。这意味着一个更为信任 的品牌吸引和留住高价值的员工,并能够在数字市场中发送更有效的营销沟通。本教程从解释为何其有效到创建受关注的品牌大使,以及实施和测量结果。
    wilde(特殊组-翻译)2年前 (2016-03-16)