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Lynda – Persuasive UX: Influencing Behavior Patterns

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Lynda - Persuasive UX: Influencing Behavior Patterns

English | Apr 09, 2014 | .MP4 | Audio: aac, 44100 Hz, mono | Video: h264, yuv420p, 1280x720, 29.97 fps(r) | 232 MB

Genre: E-learning

We'd like to think otherwise, but most human behavior follows a predictable path. Actions (aka stimulus from the outside world) lead to predictable reactions on our part. 
One element of persuasive design is providing the right stimulus at the right time, in order to get users to respond in the desired way, whether it's navigating your website, providing an email address, or purchasing a product. Learn how to use desire lines, and commitment, reinforcement, and breakage techniques to influence behavior patterns, in this installment of Chris Nodder's Persuasive UX series.

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Lynda - Persuasive UX: Influencing Behavior Patterns


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  1. Lynda - 说服式UX:影响行为模式 我们容易想着想着就不知所处了,但是大多数人类的行为还是遵循着一定可预测的路径的。行为(即对来自外部世界的刺激的反应)会把我们的想法指向可预测的反应。 说服式设计的一个元素是在正确的时间提供正确的刺激,让用户以希望的方式做出反应,无论是浏览你的网站,提供电子邮件地址,还是购买产品。学习如何使用期望路线、承诺、加强印象和破冰技术以影响行为模式,仅在Chris Nodder的说服式UX系列。
    wilde(特殊组-翻译)3年前 (2014-04-12)