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Lynda – Pay-Per-Click Fundamentals

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Lynda - Pay-Per-Click Fundamentals

Lynda - Pay-Per-Click Fundamentals | 243MB

Duration: 2h 29m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 44.1KHz 1ch

Genre: eLearning | Level: Beginner | Language: English

Learn how to develop, launch, measure, and optimize winning pay-per-click (PPC) marketing campaigns in this detailed course. Author and search engine marketing expert Elizabeth Marsten shows you the fundamentals of PPC advertising to help you drive targeted traffic to your website. The course begins with an overview of the PPC world, walks you through setting up Google AdWords and Bing accounts, shows how to set campaigns, explores how to craft compelling ad copy, and helps you measure and leverage results. You'll also learn how to use display and partner networks to increase your reach on other popular websites. Dive in and learn how to leverage this crucial, effective marketing channel.

Topics include:

* What is pay-per-click marking?
* Understanding the pros and cons of PPC
* Creating AdWords and Bing accounts
* Setting up campaigns
* Setting daily and monthly budgets
* Researching and selecting keywords
* Writing ad copy
* Understanding Quality Score
* Leveraging display, content, and partner networks
* Using offline desktop editors
Lynda - Pay-Per-Click Fundamentals

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  1. Lynda - 付费点击基础教程 通过本教程的学习,学习如何开发、执行、度量以及优化付费点击营销活动。作家及搜索引擎营销专家Elizabeth Marsten为你讲解了PPC广告基础,以帮助我们驱动目标流量到我们的网站。教程开始回顾了PPC环境,带你建立Google Adwords账号以及Bing账号,演示如何建立营销活动,讨论如何制作吸引人的广告文案,帮助我们统计分析结果。你还会学习如何使用广告联盟增加曝光度。深入学习如何利用这项重要而又有效的营销工具。
    wilde(特殊组-翻译)3年前 (2014-04-29)