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Lynda – Marketing Research Fundamentals

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Lynda - Marketing Research Fundamentals

392MB | Duration: 1h 15m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Get to know customers at a deeper level—not as stats but as people—with marketing research. Expert Cheryl Ladd shows how to understand and leverage the best marketing research method for the subject at hand. She lays the groundwork for understanding the marketing research landscape and its role in decision-making, before explaining the process: everything from determining the correct approach to determining data collection methods. The course also explores how marketing research evolves throughout a product lifecycle and identifies possible stumbling blocks and ethical considerations when performing market research.
Lynda - Marketing Research Fundamentals

Topics include:

* Understanding market search
* Determining the research approach
* Understanding the types of research: qualitative to quantitative
* Developing questions
* Collecting data
* Analyzing data
* Preparing reports
* Identifying potential issues in marketing research


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  1. Lynda – 营销研究基础 从更深的程度了解客户而非仅仅是作为统计数字,而是作为真正的人,这就是营销研究。营销专家Cheryl Ladd在本教程中讲解了如何针对对象理解和利用最好的营销研究方法。她会对理解营销研究领域及其在决策制定中的角色设定基础,然后讲解整个的过程:从决定正确的研究方法到决定数据收集方法。教程还探索了营销研究如何在一个产品的生命周期中演变的,以及发现在执行营销研究中可能的阻碍和道德上的顾虑。
    wilde(特殊组-翻译)2年前 (2015-04-16)