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Lynda – The Science of Logo Design

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Beginner | 0h 45m | 570 MB

Logo design requires artistry, but did you know your logos can also benefit from science? William Lidwell introduces the whys behind well-known guidelines and even debunks a few outdated design myths along the way. He reviews the 4 principles that make a logo ARMM’d for use: attention, response, meaning, and memory. Use these tips to bring scientific rigor to your logos and start designing on evidence, not industry hearsay.

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http://lynda.com/tutorial/149123


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网友最新评论 (1)

  1. Logo设计需要艺术性。但是你是否知道你的logo也可以从科学中获得灵感呢?William Lidwell在本教程中介绍了著名的设置指南,以及对一些过时的设计迷思的解读。他会在教程中介绍logo制作的ARMM四字箴言:注意(attention),响应(response),有意义(meaning)以及记忆(memory)。使用这些技巧,会为logo带来科学的严谨性,以及开始基于事实而非行业道听途说的设计。
    wilde(特殊组-翻译)3年前 (2014-05-02)