Effective Email Marketing Strategies
In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns. The course offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
Building an email list
Collecting email addresses
Offering incentives to increase signups
Deciding on a format for emails
Sending valuable offers
Creating effective From address and subject lines
Combing email with social media and mobile devices
Managing bounced and blocked email
Evaluating email click-through data
Automating email marketing
John Arnold has developed marketing training programs for such companies as Coca-Cola, Adidas, Capital One, Cars.com, and many others. John first gained national attention for his marketing advice in 2006 when he pioneered a small business-training program on behalf of the email marketing service Constant Contact. Through the program, John coached thousands of small business owners on marketing, and his seminars and workshops have become a trusted source for marketing strategies, tactics, and best practices.
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