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C.C. Chapman: Content Marketing and the Art of Storytelling

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C.C. Chapman: Content Marketing and the Art of Storytelling | 220 MB

Duration: 11m 13s | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 44.1KHz 1ch

Genre: eLearning | Appropriate for all | May 23, 2014

Companies realized long ago that to sell products and create loyal customers, they needed to craft and communicate a great story around their product. Storytelling is now used to market almost any cause: commercial, creative, or charitable. Here C.C. Chapman, creator of groundbreaking marketing campaigns for shows like True Blood and the Discovery Channel's Shark Week, talks about how good, honest stories can elevate brands, businesses, and worthy causes. Learn how he turned his experience making and marketing independent films in a pre-YouTube era into an award-winning agency, The Advance Guard, and then refocused his skills to fight poverty in underprivileged nations like Ghana with the One Campaign.

C.C. Chapman: Content Marketing and the Art of Storytelling

C.C. Chapman: Content Marketing and the Art of Storytelling

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  1. 商家很早就意识到,要卖出产品以及获得忠诚客户需要他们围绕着他们的产品策划和传递出极好的故事。讲故事现在已经被用在市场营销中的各个角落。c.c.Chapman市场领先的营销活动公司的创始人,同时也是True Blood和Discobery频道Shark Week的策划人,会在本视频中讲述好的、真诚的故事是如何提升品牌、企业和值得的理由。学习他是如何将其经历制作在独立电影中,并通过The Advance Guard广告公司在YouTube传传播的.
    wilde(特殊组-翻译)3年前 (2014-05-24)