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Lynda – Writing Ad Copy (updated May 23, 2016)

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Lynda - Writing Ad Copy (updated May 23, 2016)
Size: 302 MB | Duration: 1h 8m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion and growth strategist Michael Duquet walks you through the rules for writing ads for different platforms. He goes over ways to hit your advertising goals (macro and micro and acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. Because different audiences are receptive to different kinds of ads, Michael shows how to change your message and tone based on your target audience and customer persona. In the final chapters, he walks you through some common dos and don'ts and explains what the future of advertising holds for copywriters and creative strategists.

Lynda - Writing Ad Copy (updated May 23, 2016)

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  1. Lynda - 广告语创作(2016年5月23日更新版) 学习如何创作能够有效地表达品牌并转化销售点击为销售、流量和注册的广告语。转化和成长策略师Michael Duquet将会带你学习为不同平台创造广告语的规则。他会回顾一下达到广告目标的方式(宏观和微观以及获取和存留),以及演示如何为特定媒体,包括网站、电邮、直邮和社交媒体精心制作广告语。因为不同的受众对不同的广告种类接受度不同,Michael会讲解如何基于不同的受众和顾客角色改变信息和音调。最后,他会讲解一些常见的规则,以及广告编辑以及创意专家所要面对未来。
    wilde(特殊组-翻译)10个月前 (05-23)