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Lynda – Strategies for Emerging Markets

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Lynda - Strategies for Emerging Markets

Lynda - Strategies for Emerging Markets

Size: 585 MB | Duration: 1h 26m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English
Emerging markets are growing at two to three times the pace of developed markets, and will likely account for over half of the global GDP by 2030. Any company that seeks growth has little choice but to develop a strategy for succeeding in these key markets. In this course, Anil Gupta and Haiyan Wang—world-renowned experts in globalization and entrepreneurship—help you design your strategies to expand into, and capture, the opportunities offered by the rise of emerging markets. Which emerging markets should you enter? How do you enter the targeted market? Do you partner with another company, or go it alone? How should you deal with the regulatory constraints that you might face? Anil and Haiyan address these questions, and more. They also outline some of the issues that arise once you have entered an emerging market, such as how to win out over local competitors, market to the bottom of the pyramid, and deal with the speed of fast-changing market dynamics.

Topics include:
* How emerging markets differ from developed markets
* Designing entry strategies
* Identifying the right beachhead
* Competing and succeeding within the market
* Cultivating and leveraging the local ecosystem
* Dealing with rapid changes in market dynamics
* Leveraging China and India as global platforms
* Building the leadership for emerging markets
Lynda - Strategies for Emerging Markets
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  1. Lynda - 新兴市场策略 新兴市场的增长速度是发达地区市场的2到3倍,并且到2030年有望达到全球GDP的一半。任何寻求成长的公司都需要开发一个在这些重要市场获得成功的策略。在本教程中,Anil Gupta和Haiyan Wang,两位享誉盛名的国际化和创业导师,将会帮助你设计的策略从而扩展进入并捕获有新兴市场所带来的机会。 哪个新兴市场我应该进入呢?如何进入目标市场呢?是要与其他公司联合还是要单独行动呢?如何处理监管所带来的限制呢?Anil 和Haiyan会为你一一解答这些问题。她们还会列出这些你在进入新兴市场时所面对的问题,比如如何比本地竞争对手生出,大众市场以及处理快速变化的市场变动。 主要内容:新兴市场与发到市场的区别;设计进入策略;识别正确的进入市场;竞争并生出;培育和利用本地的生态环境;处理快速变化的市场;利用中国和印度作为全球平台;开发新兴市场的领导力。
    wilde(特殊组-翻译)9个月前 (05-05)