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Lynda – Foundations of Layout and Composition: Marketing Collateral

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Lynda - Foundations of Layout and Composition: Marketing Collateral

Lynda - Foundations of Layout and Composition: Marketing Collateral | 850MB

Duration: 1h 43m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 44.1KHz 2chGenre: eLearning | Level: Beginner | Language: English

Marketing collateral gives your audience a chance to hold something in their hand, get important news right from their mailbox, and encounter your product or idea on a poster in a public place. Sean Adams, cofounder of renowned design firm AdamsMorioka, helps you make the most of these opportunities by designing great marketing materials. He begins by talking about the importance of preparation: the essential fact finding that needs to happen before any design can begin. He then dives into the key elements of marketing materials (copy, images, paper, and printing method). The remaining chapters break down the design process for the most common marketing pieces (brochures, business cards, posters, media kits, and promotional pieces like holiday cards and swag). These lessons will help you make design decisions that will intrigue your audience and save your campaign money along the way.
Lynda - Foundations of Layout and Composition: Marketing Collateral

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  1. Lynda - 布局与构成基础:营销宣传画册 营销宣传画册,可以让你的潜在顾客在手中拿到实质性的印刷品,从邮箱中去除重要的信息,在公开场合的海报上看到你的产品或创意。创意公司AdamsMorioka的合伙人Sean Adams,会在本教程中通过设计绝佳的营销宣传片抓住这些重要的机会。通过讨论准备的重要性开始:在任何设计开始之前,最根本的是需要做好准备。然后他会深入地讨论营销宣传片(图片、文案、纸张、印刷方法)的关键要素。其余章节,按照营销宣传片的种类(产品手册、名片、媒体包、促销卡)分别讨论。这些课程,将会帮助你在做出吸引用户的设计觉得之前以及为你的营销活动节省时间和金钱。
    wilde(特殊组-翻译)3年前 (2014-06-17)