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Lynda – Google Analytics Essential Training

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Lynda - Google Analytics Essential Training

Lynda - Google Analytics Essential Training | 1.13GB

Duration: 6h 01m | Video: AVC (.mp4) 1280x800 15&30fps | Audio: AAC 44.1KHz 2ch

Genre: eLearning | Level: Appropriate for all | Language: English

Do you want to know more about your site visitors and how your content is performing? Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. In this course, Corey Koberg shows how to use Google Analytics to measure traffic, ad performance and ROI, and conversions, and understand how people use your website. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available: from averages and segments to trends and context.

Topics include:

* Setting up an account
* Installing tracking code on a site
* Using flow visualization to see how visitors navigate through a site
* Defining goals and conversions
* Reading the dashboard and understanding high-level metrics
* Performing real-time analysis
* Analyzing visitor and traffic source reports
* Tracking AdWords and other marketing campaigns
* Utilizing segmentation for deeper analysis
* Understanding the raw data and how it's collected
* Selecting and comparing date ranges
* Identifying slow-performing pages
* Using annotations and best practices
* Configuring and analyzing internal site search
* Working with reports
* Cleaning up data with inline filters
* Sharing data and reports
Lynda - Google Analytics Essential Training
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网友最新评论 (1)

  1. Lynda - Google分析基础培训 你是否想要对网站访客了解更多些?以及你的内容效果如何?Google分析是web分析的基础标准,对于网站访问、营销目标以及网站生产的广告收入,提供了跟踪、分析和汇报的工具。在本教程中,Corey Koberg会演示如何使用Google分析来计算流量、广告效果以及投资回报、转化率、弄清楚人们是如何使用你的网站的。教程讲到的都是马上就可以拿来使用的内容,从账号创建到报表基础,以及解释如何通过平均值和细分趋势分析,从巨大的数据源中提炼出真正有用的东西。
    wilde(特殊组-翻译)3年前 (2014-06-15)