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Lynda – Up and Running with Adobe Reports and Analytics

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Lynda - Up and Running with Adobe Reports and Analytics

Lynda - Up and Running with Adobe Reports and Analytics | 847MB

Duration: 2h 39m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 44.1KHz 1chGenre: eLearning | Level: Beginner | Language: English

Adobe Analytics is a powerful analytics package for measuring the performance of websites and marketing campaigns, and this course will help you quickly put it to work for you. Starting with a brief overview of key concepts, analytics expert David Booth explores the reports, dashboards, and tools of Adobe Analytics, and shows how to set up and track campaigns and how to best leverage Report Builder. He'll also show how to create and interpret mobile, video, path, visitor profile, retention, and other popular reports, and use the powerful custom segments and calculated metrics features.

Topics include:

* Understanding conversion and traffic variables
* Using metric and item-level reports
* Building and sharing dashboards
* Creating and using calculated metrics
* Setting targets and alerts
* Working with ecommerce reports
* Tracking campaigns and leveraging marketing attribution
* Getting data into Excel with Report Builder
Lynda - Up and Running with Adobe Reports and Analytics
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  1. Lynda – 使用Adobe Reports and Analytics Adobe Analytics是一个强大的分析软件包,用来检测网站和营销活动的性能指标。本教程将会帮助你快速地掌握其使用方法。开始会介绍一些基础的概念,分析专家David Booth会讲解Adobe Analytics的报表、仪表盘和各种工具,以及演示如何建立和跟踪活动并最好地发挥Report Builder。他还会演示如何创建和解读移动、视频、路径、访客档案、停留时间和其他流行的报表,以及实用强大的自定义细分和计算标准功能。 主要内容:理解转化率和流量变量;使用定量和项目层级的报表;建立和共享仪表盘;创建和使用测算指标;建立目标和警告;处理电子商务报表;跟踪活动和使用营销属性;使用Report Builder将数据转换Excel。
    wilde(特殊组-翻译)2年前 (2014-06-24)