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Lynda – Mobile Marketing Fundamentals

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Lynda - Mobile Marketing Fundamentals

Lynda - Mobile Marketing Fundamentals | 668MB

Duration: 3h 35m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 44.1KHz 1chGenre: eLearning | Level: Beginner | Language: English

Jump into the world of mobile marketing and reach customers on the go. Understand basic mobile marketing concepts and trends, develop a strategy that works for your business, and then implement and optimize the strategy following industry best practices. Mobile marketing expert Michael Becker shows how to prep your website and emails for mobile visitors, launch SMS campaigns, find development partners, advertise on mobile, and measure results.

Topics include:

* Understanding the mobile marketing purchase funnel
* Auditing your mobile readiness
* Testing your email and web performance
* Creating a strategy
* Establishing a basic mobile web presence
* Setting up a QR code program
* Building your mobile phone number database for an SMS campaign
* Planning a mobile app
* Setting up a mobile display ad campaign
* Understanding government regulations on mobile marketing
Lynda - Mobile Marketing Fundamentals
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  1. Lynda – 移动营销基础 通过本教程的学习,理解基本的移动营销概念和趋势,开发出适用于本企业的策略,然后遵循着行业最佳实践来实施和优化。移动营销专家Michael Becker会在本教程中,演示如何为移动访客准备你的网站和电子邮件,发起SMS获得,找到开发合作伙伴,发布移动广告和检测结果。 主要内容有:理解移动营销购买的漏斗;检视移动营销的条件;测试邮件和web性能;创建方案;建立基本的移动web展示;建立二维码程序;为SMS活动建立手机号码数据库;策划一个移动app;建立一个移动展示广告活动;了解政府对移动营销的管制。
    wilde(特殊组-翻译)2年前 (2014-06-29)