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Design for Engagement – How to Design So People Take Action

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Design for Engagement - How to Design So People Take Action

Duration: 4.5h | Video: AVC (.MP4) 1280x720 30fps | Audio: AAC 44.1KHz 2ch | 2.4GB

Genre: eLearning | Language: English
Learn how to apply psychology to create engaging products so that people will take the actions you want them to take.
You'll learn everything you need to know about people, how they think, decide, remember, and what motivates them. You'll learn how to apply psychology to the design of websites, apps, and products so that they are engaging and so people will take the action you want them to take.
You will learn:
How to use the need to belong to get people to take action
What makes ideas and products go viral
Why online video is so compelling
How people think and make decisions
How much information people can remember
How present information so that people will want more
How fonts and line length affect how people read
Why rewards are not always a good idea to use
How to use the stories people tell themselves about who they are and what they do to get people to take action
Why fear of loss is so powerful a motivator and how to use it
Quizzes throughout the course to test your knowledge
Exercises throughout the course to practice what you are learning
and much, much more!
What are the requirements?
You should have familiarity with websites, apps, and/or technology products.
What am I going to get from this course?
Over 83 lectures and 4.5 hours of content!
Learn the psychology that applies to behavior when people use websites, apps or other technology products
Learn how to create a more engaging design using these psychology principles
Learn what really motivates people to take action
What is the target audience?
User Experience (UX) professionals, web designers and developers, usability professionals, and product managers

Design for Engagement - How to Design So People Take Action

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网友最新评论 (1)

  1. 设计关注:如何设计并让用户购买 学习如何应用心理学创建令人关注的产品,以让顾客在你希望的时候发出购买的动作。在本教程中,你将会学习到如何了解人类,他们是如何思考、决定、记忆以及是什么激励着他们的。你将会学习到如何应用心理学到网站、app和产品设计,这样才会令人们对其产生关注并采取动作。
    wilde(特殊组-翻译)2年前 (2015-06-01)