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Lynda – Foundations of Logo Design

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Lynda - Foundations of Logo Design

MP4 | Video: 960x540 | 160 kbps | 48 KHz | Duration: 02:32:17 | 1.2 GB

Genre: eLearning | Language: English

Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.
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  1. Lynda - Logo设计基础 避免错误,改善你的设计过程,满足客户的需求,解决logo创建过程中富有创意的问题。在本教程中,Von Glitschka会为你演示如何处理细节,如引号、对比、在开发品牌识别集中的设计决策。学习在项目开始之前,通过客户简略的对品牌的描述-定义你的客户的需求。找出一个优秀的logo的属性有哪些,何处寻找灵感,以及如何在设计过程中使用素描。然后Von会转向业务方面,然后解释如何为你的客户演示你的设计,然后听取肯定的和批评的反馈。最后,学习如何推行logo并开发出能够在未来为人所记住的描述语。
    wilde(特殊组-翻译)2年前 (2015-06-11)