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Oreilly – Croll & Power’s Communilytics Master Class

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Oreilly - Croll & Power's Communilytics Master Class

English | .MP4 | AAC LC, 2 channels, 44.1 KHz | AVC [email protected], 960x544 pixels, @ 1252 Kbps | 1.643GBGenre: E-learning

This three and a half-hour social media analytics class is packed with real-world examples and expert advice. The densely packed session covers a wide range of community-related subjects, leaving you with a solid foundation for social media campaigns and an invaluable list of tips and tricks you can apply immediately.

The field of web analytics tries to tie visitor behavior to business outcomes, so you can understand what makes people do the things you want them to on your website. But today, you have to look beyond your own website to your entire presence online, tracking interactions from a first impression to a successful transaction. That means monitoring the social platforms and online communities where your customers, prospects and partners hang out, and where your market forms its opinions.
Oreilly - Croll & Power's Communilytics Master Class
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  1. 在这套三个半小时的媒体分析课程中,案例是来自于行业专家对真实企业案例的分析。这套信息量极大的教程中,涵盖了广泛的与社区相关的主题,为你在社会性媒体营销活动中打下牢固的技术,以及为你提出了宝贵的马上就可以使用的经验和技巧。 web分析领域试图将访客行为与企业业绩向关联,这样你可以知道是什么使得访客在你的网站上做你希望他们做的事情。但是今天,你需要看得比你的网站更长远,要关注整个的在线形象、跟踪从第一印象到成功的交易的互动。这意味着要监控你的顾客、潜在顾客、合伙人所出没的社交平台和在线社区,这样你才能形成你的营销策略。
    wilde(特殊组-翻译)2年前 (2014-08-01)