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Lynda – Content Marketing: Blogs

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Lynda - Content Marketing: Blogs

Size: 161MB | Duration: 1h 05m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Appropriate for all | Language: English

 

Content Marketing is a series of courses designed to help marketers think differently about content and its potential to elevate your brand in a crowded marketing landscape. This installment focuses on blogs, which provide a different avenue for reaching customers online. Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.

Topics include:
* The benefits of blogging
* Choosing a blogging platform
* Designing a blog
* Working with contributors
* Writing blog posts
* Promoting a blog
* Measuring the performance of a blog

Lynda - Content Marketing: Blogs

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  1. Lynda - 内容营销:博客 内容营销是旨在帮助营销人士,在时下激烈竞争的营销环境下用不同的角度思考内容以及其评估你的品牌而设计的一系列教程。本教程专注于博客,这个为获取在线流量而准备的不同渠道。你的企业是否需要从头规划开始博客呢?Dayna Rothman,Marketo公司富有经验的营销专家,将会在本教程中讲解如何选择一个博客平台,以及设计你的第一个博客。然后,她会深入讲解能够驱动转换率的内容创建 - 写你自己或者从外部的贡献者获取内容。最后,她会解释如何推广你的博客以及测量你的营销效果。 主要内容:博客的好处;选择博客平台;设计博客;处理贡献者关系;编辑博客;推广博客;检测博客的效果。
    wilde(特殊组-翻译)2年前 (2015-07-09)