Genre: eLearning Video / Business, Sales, Marketing
If you're ready to elevate your web-based marketing efforts to the next level, then you need not look any further than The Machine. Developed by Ryan Deiss, The Machine is a one-of-a-kind coaching system, designed to provide you with the training and resources you need to succeed! There's a rich collection of training modules, with informative video tutorials, along with downloadable templates and other resources.
The Machine membership area is jam packed with a range of training modules which guide you through the steps of establishing a follow up machine (it starts once a person subscribes to your list. If you don't know how to build your list then look below at the bonus modules).
On the Introduction and Welcome page, you'll find a video where you can meet Ryan, along with a training road map to familiarize new members with the process that will be utilized to achieve your marketing goals. You'll also find a video on self-analysis, as you cannot establish a successful indoctrination sequence until you're confident in yourself and your position.
5 Modules :
Module 1 explores core strategies. You'll learn the five different phases of The Machine and how they're related to each other. You'll explore the essential nature of segmentation, along with how to use content effectively in your email campaigns, the benefits of simultaneous messaging, the difference between auto-responders and broadcasts, along with campaign stacking, lead magnets, landing pages and the overall role of emails in your marketing efforts.
Module 2 discusses indoctrination, which is an essential first step to building and maintaining an effective and profitable email list.
Module 3 delves into the topic of engagement. Engagement is absolutely necessary; it's your hook. Without engagement, you have nothing. So this is an important module, indeed. You'll learn the different strategies for driving engagement, such as the use of 'Thank You' pages. Members will also learn how to determine the ideal campaign length.
Module 4 goes into the workings of segmentation. This is the phase where you'll begin monetizing! You'll explore various segmentation methods, utilizing opt-in pages and purchases. Members also learn about scarcity, when to avoid using segmentation and how to leverage advanced campaign stacking.
Module 5, you'll learn about the ascension process, whereby you transform a one-time buyer into a repeat customer. You'll learn various ascension methods and strategies. Notably, ascension is one of the most essential elements of a successful campaign and it's a lesson that dovetails with the next module.
Module 6 focuses on the re-engagement process, which is used to re-capture a subscriber or member after a period of prolonged inactivity. This method can bring great rewards, while allowing you to save on your marketing campaign expenses. Members also learn the factors that impact engagement as it relates to your marketing efforts.
Here's what you get:
A complete 6 Module course containing everything you need to build your own email marketing machine that will get you up and running quickly.26 PROVEN, "templated," done-for-you, customer-getting email campaigns (that work in any market).
Step-by-step, "watch over our shoulders" walk throughs showing you how to set up your email followup machine inside the most popular email platforms so you know exactly how to get set up and deployed quickly.
Private access to the Machine Members-Only Facebook group where you can network with other Machine owners and get your most pressing questions answered quickly.
The following templates are missing:
Template 1 - The Perfect Welcome Mail module 2
Template 4 - Are You Still Have You Yet module 3
Template 6 - Join Me In Congratulating module 3
Template 5 - Webinar Registration Campaign module 4