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Lynda – Foundations of UX: Content Strategy

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Lynda - Foundations of UX: Content Strategy

Size: 511 MB | Duration: 1h 24m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Appropriate for all | Language: English
What sets good content apart from the rest? A solid content strategy is key to delivering a compelling user experience, whether it's a small business website or an app with global reach. This course takes you through the process of analyzing and reshaping your content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—so that it accurately communicates your brand and message and keeps your users coming back. Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.

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  1. Lynda - UX基础:内容策略 好内容如何能够脱颖而出?无论是一个小企业网站或是一个拥有全球使用量的app,一个稳定的内容策略是发送引人的入胜用户的关键。本教程将会带你学习分析和重塑你的内容,不仅是文字,还有视频、图片、社交互动以及强调内容的元数据,这样就可以准确地进行品牌沟通和信息交流,从而保持你的用户不断地回来。学习构建有意义的内容的四种要素,从发现你的受众和建构以及设计内容线框图以开发内容,以及对有效性进行测量。作者Mortn Rand-Hendriksen还会为你讲解如何开发角色图谱,从而更好地理解你的用户以及评估重要的利益相关者以及具有影响力的人的需求。 主要内容:何为内容:内容策略的组件;识别利益相关者和受众;开发用户人物图片;审计内容;开发指南、模板和工作流程;创建内容;测量有效性。
    wilde(特殊组-翻译)9个月前 (07-02)