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Google Analytics for Creative Professionals

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Google Analytics for Creative Professionals
Google Analytics for Creative Professionals
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 3.5 Hours | 708 MB
Genre: eLearning | Language: English

This course will cover how to use Google Analytics, to guide your creative choices. Aimed at creative pros who may be great with design tools, but shy away from spreadsheets, this course cuts through the jargon to deliver lessons that make sense.

Learn how to meld your human intuition and creativity with the latest data-analysis techniques, and transform yourself into a "Creative Data Scientist." This course, Google Analytics for Creative Professionals, will show you how to read and analyze web traffic, explaining things so that even the most "numbers-phobic" creative can grasp the basic concepts. First, you'll learn how to install analytics on your site and configure it so you see only the information that you need, without getting distracted by things like "Ghost Spam" that clutter up your report. Next, you'll learn how to connect the cold, hard numbers to your creative efforts, so that you can grow your audience by giving them more of what they like – without missing the crucial insights that only a creative professional can have. Finally, you'll learn how to produce and share reports within your organization. By the end of this course, you'll be able to use both data and human creativity to come up with innovative solutions, helping you to become a "Creative Data Scientist."

Google Analytics for Creative Professionals

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  1. 创意人士所需要的Google Analytics 本教程将会讲到如何使用Google Analytcis来指导你的创意选择。目标学习者为出色地使用设计工具但却不太擅长使用数据表格的创意专业人士,本教程不讲术语只讲干货。 学习如何将你的人性直觉和创意与最新的数据分析技术相结合,并将你自己转换为“创意数据科学家”。本教程将会为你讲解如何解读和分析web流量,让对数字最不感冒的创意人士也能快速掌握基本概念。首先,你将会学习如何在你的网站安装分析工具,并配置器显示你需要的信息,而无需为你汇报一大堆无效数据。接下来,你将学习如何将这些冷冰冰的数字与你的创意工作相结合,这样你可以通过为你的受众提供更多他们所喜欢的,而非错过只有创意专业人士所能洞察的。最后,你将学习在企业内部如何制作和分享报表。学习完本教程,你将能更使用数据和创意产生创新性的解决方案,帮助你成为一名“创意数据科学家。”
    wilde(特殊组-翻译)10个月前 (07-18)