最新消息:网盘下载利器JDownloader--|--发布资讯--|--解压出错.密码问题

Lynda – Hiring an External Digital Marketing Agency

其他教程 killking 0评论

Lynda - Hiring an External Digital Marketing Agency

Size: 500 MB | Duration: 1h 9m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English
Choosing the right marketing agency means finding the best fit for your brand and your company's culture. Hiring an agency from the many vying for your business can seem daunting, but Dina Shapiro walks you through the process to make it easier. Dina shares her best practices for getting your requirements ready, writing a request for proposal (RFP), and selecting the right agency. Learn about the right people to involve on the selection team, how to decide on compensation, and how to set expectations around delivery by creating a calendar and feedback review process. Dina has worked at top global agencies and managed agency relationships at Fortune 500 companies. Use her tips to start your next great marketing partnership.

Topics include:

您必须 登录 才能发表评论!

网友最新评论 (1)

  1. 数字营销外包 选择正确营销机构意味着要找到最适合你的品牌和公司文化的。从多个让这一过车竞争企业中为你的公司选择一家不太容易,但是Dina Shapiro将会带你学习让这一过程变得更简单。Dina会分享让你的需求准备好,编写需求文档并选择正确机构的最佳实践。学习在团队选择时选择正确的人,如何决定补偿,以及如何围绕着成果无创建一个日历和反馈回顾流程以及设定期望值。Dina工作于顶级的跨国营销机构,管理着财务500强公司的业务。利用她的新的,开始你的营销合伙人之旅吧。 主要内容:了解数字营销机构的工作内容;规划一家机构的团队选择;邀请机构;编写需求文档;练习机构;评估和选择机构;结束合同以及SOW。
    wilde(特殊组-翻译)1年前 (2016-07-28)