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Lynda – MailChimp Fundamentals

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Lynda - MailChimp Fundamentals

Lynda - MailChimp Fundamentals | 159MB

Duration: 1h 24m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2chGenre: eLearning | Level: Beginner | Language: English

Put the popular MailChimp email platform to work for you, whether you've inherited an account or are starting to send emails for the first time. Virginia O'Connor will help you set up and import subscriber lists, and use groups, segments, and subscriber profiles to target your messaging for different types of audiences. Then learn how to use and customize email templates, test your email before you hit Send, and review your campaign results. Virginia will also show how to tailor your sign-up form, integrate with social media, and engage subscribers in creative ways that encourage them to open your emails and respond to calls to action. And, if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.

Topics include:

* Setting up a free MailChimp account
* Adding or importing subscribers
* Working with email templates
* Sending your first campaign
* Viewing reports
* Adding a sign-up form to your website
* Managing subscriber lists
* Improving your click and open rates
* Upgrading to a paid MailChimp account
Lynda - MailChimp Fundamentals
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链接: http://pan.baidu.com/s/1kTn45Np 密码: utvz

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  1. 在本教程中,Virginia O’Connor将会教授如何使用流行的免费邮件服务平台MailChimp。首先我们会学习到如何导入订阅者列表,然后针对不同的受众类型进行分组。然后学习如何使用自定义邮件模板,在发起营销活动之前测试邮件。作者还会演示如何设计注册表单,与社会性媒体基础,以富有创意的方式吸引订阅者,鼓励他们打开并相应邮件内容。如果你发现订阅者超过了2000的限制,作者还会演示如何升级到付费版,那可以使用一些高级功能,如自动应答。 主要内容:建立账号;添加或导入订阅者;处理邮件模板;发送;查看报表;为网站添加申请表单;管理订阅者列表;改善点击打开率;升级到付费账户。
    wilde(特殊组-翻译)2年前 (2014-08-09)