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Web Analytics Fundamentals

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Web Analytics Fundamentals

MP4 | AVC 364kbps | English | 1280x720 | 25fps | 2h 47mins | AAC stereo 108kbps | 479 MB
Genre: Video Training

Analytics can be an extremely powerful tool for measuring and maximizing the value of your business. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt also shows how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.

Topics include:
Defining analytics terminology
The problem of numbers
Building segments for comparison
Finding value in your marketing
Creating valuable reports
Web Analytics Fundamentals
Introduction 1m 52s
Welcome 1m 52s
1. Intro: The Fear of Analytics 11m 59s
The fear of analytics 5m 39s
Why is analytics so difficult? 6m 20s
2. Defining Analytics Terminology 18m 54s
Terminology: Visitor and visitor sessions 5m 54s
Terminology: Referrals 4m 8s
Terminology: Bounce and exit rates 4m 54s
Terminology: Conversion rate 3m 58s
3. The Problem of Numbers 23m 45s
Caveman analytics 3m 58s
Numbers without context 3m 53s
Goals 5m 26s
Context 5m 28s
Segments 5m 0s
4. Building Segments for Comparison 23m 43s
Acquisition segments 4m 40s
Source determines behavior 6m 34s
Search determines intent 5m 10s
Action determines engagement 7m 19s
5. Value: The Master Metric 23m 26s
What is value? 5m 6s
How do you track value? 4m 35s
What's the value of a lead? 6m 21s
Finding value in your marketing 7m 24s
6. Everything Is Measurable 35m 45s
The value of content 5m 20s
The value of the entry page 4m 0s
The value of SEO 6m 40s
The value of words 6m 9s
The value of social media 4m 46s
The value of email 8m 50s
7. Creating Valuable Reports 27m 38s
Replacing ranking reports 6m 12s
CEO reports 6m 15s
Manager reports 7m 38s
Action reports 7m 33s

Web Analytics Fundamentals

Web Analytics Fundamentals

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  1. 分析对于衡量和最大化企业的价值来说,是相当强大的工具。在本教程中,营销专家Matt Bailey为你讲解何为分析,分析可以做什么,以及它如何可以改变你的在线企业。学习如何应用价值衡量到你的网站,以及发现哪些页面能够说服人们称为顾客,以及哪些页面让顾客走开。Matt还会演示如何集成与检测你的SEO和社会性媒体营销活动,这样你就可以测量全面的收益了。
    wilde(特殊组-翻译)2年前 (2014-08-31)