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Lynda – Marketing Fundamentals

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Lynda - Marketing Fundamentals

Lynda - Marketing Fundamentals | 696MB

Duration: 2h 08m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2chGenre: eLearning | Level: Beginner | Language: English

Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
Lynda - Marketing Fundamentals

Topics include:

* Marketing in an organization
* Assembling the team
* Creating the marketing plan
* Analyzing your products, customers, and market
* Segmenting customers
* Creating a value proposition
* Developing a strategy
* Setting goals
* Setting prices
* Using social media
* Presenting your plan to leadership
* Budgeting your plan
* Measuring success


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网友最新评论 (1)

  1. 无论你是打算从头打造营销计划,还是领导你的职业生涯中第一次营销活动,本教程都会帮助你为成功的营销活动打下基础。Drew Boyd是一位有着30多年为知名品牌做营销经验的教授和咨询人士。在本教程中,他将解释营销在组织中的角色;为企业、客户、竞争对手提供分析框架;以及演示如何开发成功的影响策略以及实用策略通晓从价格到促销的每件事。你还会学习向管理高层到销售团队,表达策略性的挑战,以及表达组织并购时的计划。以及实用营销计划知道外部机构和卖方。最后,你还会学习如何发起和衡量活动的效果。
    wilde(特殊组-翻译)2年前 (2014-08-29)