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Commercial Editing Techniques with Premiere Pro with Christine Steele 短形式广告Premiere Pro教程

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Commercial Editing Techniques with Premiere Pro with Christine Steele

学会创造性地使用Adobe Premiere Pro撰写短形式的广告。 作者恭斯蒂尔探讨如何进行沟通和推销一个想法,做更多的不仅仅是卖一个产品或服务,通过试验的概念,帮助观众的感觉,而不是认为。 在这个过程中的技术突破从电影和电视讲故事的叙事风格,让您探索替代视觉通讯风格。 首先恭告诉你如何使用风格的框架和临时音频钉了一个想法,然后再开始编辑。 然后您将学习如何构建粗剪:在这种情况下,一个动作的蒙太奇穿插英雄拍摄定义和突出的品牌信息。你完善你的切割运动的图形,最后的音频和效果,并学习如何操纵色彩,灯光,定时,增加观众的情绪反应,当场。 最后,学习的基本知识层次感的音效,音频过滤器和微妙的音量调整,建立一个有效的声音为您的商业组合。 

主题包括: 
- 品牌营销 
- 了解编辑器的作用 
- 使用风格的框架和临时音频previsualize当场 
- 更换英雄拍摄 
- 大厦动作蒙太奇 
- 定时削减音频 
- 炼油切 
- 添加色彩,灯光和过渡效果 
- 音响设计

商业编辑技巧与Premiere Pro与恭斯蒂尔

商业编辑技巧与Premiere Pro与恭斯蒂尔


 

Commercial Editing Techniques with Premiere Pro with Christine Steele

English | Jul 31, 2013 | mp4 | H264 960x540 | AAC 2 ch 159 kbps | 2 hrs 43 min | 1.78 GB

eLearning, Video, Video Editing | level: Intermediate | software: Premiere Pro CS6, CC

 
Learn to creatively compose short-form advertisements using Adobe Premiere Pro. Author Christine Steele explores how to communicate and market an idea that does more than just sell a product or service, by experimenting with concepts that help the audience feel, rather than think. The techniques in this course break from the more narrative style of film and television storytelling, and allow you to explore alternative visual messaging styles. First Christine shows you how to use style frames and temporary audio to nail down an idea before you start editing. Then you'll learn how to construct the rough cut: in this case, an action montage interspersed with hero shots that define and highlight the brand messaging. You'll refine your cut with motion graphics, final audio, and effects, and learn to manipulate color, lighting, and timing to increase your audience's emotional reaction to the spot. Last, learn the basics of layering sound effects, audio filters, and subtle volume adjustments to create an effective sound mix for your commercial. 

Topics include: 
- Marketing a brand
- Understanding the role of the editor
- Using style frames and temporary audio to previsualize the spot
- Replacing hero shots
- Building action montages
- Timing the cuts to audio
- Refining the cut
- Adding color, lighting, and transition effects
- Sound design

 

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