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Lynda – Creating Customer Value

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Lynda - Creating Customer Value

Size: 233MB | Duration: 0h 33m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Appropriate for all | Language: English

Is your product or service worth the price? Even if you think so, an army of competitors is deluging your loyal customers with messages to the contrary. Customer loyalty expert Jill Griffin explains how customers form perceptions of your brand, why they switch brands, and how you can manage the relationship between your brand, your product/service, and your price—so they see why your offering is valuable and remain loyal. She offers seven proven methods to maximize value and differentiate your product/service, drawing on real-world examples from companies such as Zappos, 3M, and Amazon. Plus, get a 10-day action plan that will help your company or team find fresh ways to bring value to customers.

Lynda - Creating Customer Value

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  1. Lynda - 创造客户价值 你的产品或服务是否值那个价呢?即使你认为是的,市面上有着一大堆的竞争对手正虎视眈眈地动摇着顾客的忠诚度。顾客忠诚度专家Jill Griffin在本教程中讲解顾客是如何认知你的品牌的,为何会转换品牌、你可以如何管理品牌与产品、服务和价格间的关系,这样顾客看到的是为何你所提供的是有价值并能保持忠诚度。她提供了已被证明的七种方法,以最大化价值和差异化你的产品和服务。教程中的案例来自真实企业,如Zappos、3M和Amazon。
    wilde(特殊组-翻译)1年前 (2015-08-11)