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Lynda – Facebook for Business

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Lynda - Facebook for Business

Size: 387 MB | Duration: 2h 16m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English
Facebook is a must for businesses of all sizes. A good profile page can help you market directly to the customers that are most interested in your products and services, and connect with them in an authentic way. Watch this course to learn how to set up a Facebook account exclusively for business use and build out your page in a way that promotes your brand. Social media marketing expert Megan Adams shows how to create interesting posts and status updates, and build a thriving and engaged Facebook community. Plus, learn paid strategies for increasing your reach with Facebook ads and boosted posts, and tracking your return on investment with Facebook Insights, which reports likes, page views, and more. Megan also helps you manage comments and notifications, and update your page on the go with the Facebook Pages Manager mobile app.

Topics include:
* Why your business should be on Facebook
* Creating a Facebook page
* Adding a call to action
* Inviting friends and email contacts to like your page
* Paying to promote your page
* Creating engaging Facebook posts
* Creating events
* Adding ratings and reviews
* Moderating Facebook comments
* Creating a boosted post
* Creating advertisements
* Using Insights to track likes, page views, and more
* Adding additional page admins
Lynda - Facebook for Business
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链接: http://pan.baidu.com/s/1i4L67sh 密码: idz4

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  1. Lynda - Facebook企业营销 Facebook是所有规模企业都要用到的。一个出色的内容页,可以帮助你直接地向对你的产品和服务最感兴趣的顾客营销,并以牢固可信的方式与他们建立联系。学习本教程,掌握如何建立Facebook企业账号,建立提升品牌的页面。社交媒体专家Megan Adams会演示如何创建有缺的文章和状态更新,并打造一个欣欣向荣且备受关注的Facebook社区。另外,还会学习付费策略以通过Facebook广告和嵌套文章增加触及率,并通过Facebook Insight跟踪投资回报率。Megan还会帮助你管理评论和提示,通过Facebook Pages Manager移动应用更新页面。 主要内容:你的企业为何需要Facebook;创建Facebook页面;添加行为召唤;要求朋友和邮件联系人;推广页面付费;创建广受关注的Facebook文章;创建活动;添加评级和回顾;回应评论;创建引流文章;创建广告;使用Insights跟踪链接、页面浏览等;添加额外页面管理。
    wilde(特殊组-翻译)1年前 (2016-08-04)