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Lynda – Optimizely Fundamentals

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Lynda - Optimizely Fundamentals

Lynda - Optimizely Fundamentals | 173MB

Duration: 1h 08m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2chGenre: eLearning | Level: Beginner | Language: English

Which landing page performs best? Where are users getting lost and leaving? Where in the check-out flow do customers abandon their shopping carts? Conversion rate optimization (CRO) testing helps you answer these questions and others like them. This course will help you understand the basic concepts of website testing and optimization and then put the principles into practice with Optimizely, a leading testing platform.


Author Michael Duquet first shows how to set up tests and select new test variations to try, such as A/B and multivariate testing. He sets testing goals based on micro and macro conversions, and tracks results with Google Analytics. He also shows how to use Optimizely's visual editor to change and test core site elements like text and images. Finally, he shows you how to monitor a test to determine which variations are best, and provides tips on testing JavaScript, conducting multipage tests, and tracking visitor segments.

Lynda - Optimizely Fundamentals

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