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Lynda – SEO for Ecommerce

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Lynda - SEO for Ecommerce
Size: 370MB | Duration: 2h 03m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content. He also introduces on-page optimization strategies, such as implementing breadcrumbs and product reviews and using tracking tools to measure your performance.

Topics include:

* How SEO affects the buying process
* Researching customers, keywords, and competitors
* Using simple and long tail keywords
* Eliminating duplicate site content
* Using rich media
* Designing landing pages to drive engagement
* Blogging for SEO
* A/B testing with Optimizely
* Measuring traffic with Google Analytics
Lynda - SEO for Ecommerce

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  1. Lynda - 电子商务的SEO 本教程与同类教程有所不同。在网上销售产品和服务的企业,需要面对影响到他们搜索排名的挑战。例如当产品过期、分享发现信息,或缺少元数据,这些都会降低你的搜索排名从而降低到站流量。这就是你为何需要专门为电子商务设计的站点优化策略和技术。在本教程中,Steve Harris将会通过研究你的客户和竞争对手,设定你的网站成功的架构,使用SEO的最佳实践改善内容。他还会介绍页面优化策略,比如实施面包屑和产品评论,并使用跟踪工具测量效果。 主要内容: SEO是如何影响购买过程的;研究顾客、关键字和竞争对手;使用简单并且长尾关键词;消除重复的站点内容;使用富媒体;设计着陆页也驱动关注;A/B测试;使用Google分析测量流量。
    wilde(特殊组-翻译)2年前 (2015-09-25)