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Lynda.com – Developing Ideas and Design Concepts (2013)

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Lynda.com - Developing Ideas and Design Concepts (2013)

Lynda.com - Developing Ideas and Design Concepts (2013)

WEBrip | English | MP4 | 960x540 | AVC ~ 1123 kbps, 29 fps | ACC ~128 kbps 44.1 KHz 2 channels | 1 hrs 39 min | 1.08 GB

Genre: eLearning

 
After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
 
Topics include:

What is concepting?
Working with clients
Doing your research
Determining the core values of a product or service
Using free association
Building the written descriptives
Using search engines to fuel ideas
Flipping your ideas 180 degrees
Creating a rough sketch
Defining the refined sketch

Lynda.com - Developing Ideas and Design Concepts (2013)
Lynda.com - Developing Ideas and Design Concepts (2013)
Lynda.com - Developing Ideas and Design Concepts (2013)
Lynda.com - Developing Ideas and Design Concepts (2013)
 

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网友最新评论 (1)

  1. 在接下一个客户后,设计师的第一项工作就是要沟通并开发出最初的想法,不论是电影或广告用的分镜头,还是某种产品或服务的营销活动的方方面面。在本教程中,你将学习如何将客户的需求转换为可表达的概念。Craig Smallish会带你领略到各种创意场景的每个步骤,从评估客户和工作的内容,到自由地联想和勾画想法。学习如何创建素描本,将你的想法实现出来,并创建你的设计的每次迭代。学习最后,Craig会演示如何在提炼精选的过程中选择最有力的想法。
    wilde(特殊组-翻译)3年前 (2014-04-20)