Lynda - Business Acumen
Size: 1.26 GB | Duration: 1h 7m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Having business acumen means understanding how your business operates. If you are interested in moving up in an organization, you need to understand what your organization's strategic advantage is, what drives performance, and how you compete against other organizations. This knowledge helps you exercise good judgment when making business decisions. In this course, leadership consultant Mike Figliuolo explains the most common business topics and terms you need to be familiar with—business models, financials, strategy, sales and marketing, R&D, P&L, EBITDA, and amortization. He leads you through a series of questions that will help you understand your business better, such as: What business are you in? What's your market and competition?What problem does your business solve? How are your products and services created? What are your pricing and growth strategies?With the answers in hand, you can be assured your have the knowledge to make the best decisions for your business.