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Lynda – Local SEO

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Lynda - Local SEO

Lynda - Local SEO

Size: 577 MB | Duration: 2h 31m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English
Search engine optimization (SEO) is crucial to the success of every business. But local SEO is particularly important to "brick and mortar" stores and services. Customers don't rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores. First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web. Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.

Topics include:
* What is local SEO?
* Understanding local ranking factors
* Identifying your top keywords
* Researching the competition
* Optimizing your site structure
* Using and testing structured data
* Creating localized content
* Optimizing on-page elements
* Tracking results
* Acquiring local citations
* Creating a Google My Business page
* Securing backlinks
* Collecting reviews
* Handling multiple locations
Lynda - Local SEO
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  1. Lynda - 本地SEO SEO对每个企业都至关重要。本地化的SEO对传统贸易和服务来说更是重要。顾客不再使用黄页。他们转而使用Google。本教程将会帮助所有类型的企业实现搜索引擎上的最大曝光度,以及吸引更多的流量。首先,会回顾本地化SEO的基本情况、用于评估和优化站点的技巧,以及对实施关键字搜索的建议。作者Brad Batesole还会讲解如何优化你的站点结构以及叶面内容,获得本地评论以及确保你的名字、地址和电话信息在web上保持一致。想要出现在Google Maps和本地的搜索结果中吗?学习如何通过建立Googe My Business页面展示你的企业,学习如何加入连接和回顾。最后,学习如何从信誉好的资源获取外链以及处理一个企业多地点的SEO问题。如果你希望提升你的排名,理解竞争,或是只是想知道搜索引擎是如何在本地级别工作的,那么本教程适用于你。 主要内容:何为本地SEO?理解本地排名因素;识别顶级关键字;研究竞争;优化站点结构;使用和测试结构化数据;创建本地化的内容;优化页面元素;跟踪结果;获得本地评价;创建Google My Business页面;保护外链;收集评论;处理多地点问题。
    wilde(特殊组-翻译)4个月前 (09-20)