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Lynda – Mobile Marketing Strategy

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Lynda - Mobile Marketing Strategy

Lynda - Mobile Marketing Strategy

Size: 369 MB | Duration: 1h 24m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Mobile devices have changed the world. Our ever-present smartphones have become integral to the way we shop, communicate, and do business online. This shift has also changed the way marketers do their jobs. Mobile is now a critical component of any business's marketing strategy. In this course, learn how mobile plays into your customer's journey and how to craft a smart marketing strategy around mobile. Industry analyst and marketing expert Noah Elkin walks you through the current mobile landscape and explains how to develop a framework for marketing, selling, and engaging on mobile. He goes over ways to gain audience insights and research the competition—and uses that data to shape your strategy. Plus, learn how to balance the needs of the marketplace, your organization, and your customers, and present your strategy to the rest of your team.

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  1. Lynda – 移动营销策略 移动设备已经改变了世界。我们随身携带的智能手机已经成为我们购物、沟通以及在线工作的一部分。这种变化已经改变了市场营销人员工作的方式。在本教程中,学习移动在顾客的行为中扮演这如何的角色,以及如何围绕移动打造出智能的营销策略。行业分析师和营销专家Noah Elkin会带你一步步地分析当前移动领域,讲解如何开发出一套用于营销、销售以及吸引消费者的框架。他会回顾一下获取受众的新的,研究一下竞争对手,使用数据形成你的战略。另外,还会学习如何平衡市场、企业以及你的顾客的需求,为你的团队展示你的策略。 主要内容:将移动加入到顾客的消费过程中;收集营销数据;建立移动策略框架;评估竞争;将数据转化为洞察力;识别和理解移动方面的受众;分享移动营销策略;处理外部伙伴和资源。
    wilde(特殊组-翻译)12个月前 (10-02)