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Lynda – Conversion Rate Optimization Fundamentals

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Lynda - Conversion Rate Optimization Fundamentals | 514MB

Duration: 1h 31m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2chGenre: eLearning | Level: Beginner | Language: English

Conversion rate optimization (CRO) is one of the most profitable marketing strategies for businesses. But it can also be unnecessarily complicated and intimidating. Now, marketers, small business owners, and designers can learn the best way to approach CRO. Expert author Chris Goward reveals proven methods, frameworks, and tips for maximizing your website goals. Learn how to use data, surveys, and testing to better understand your target audience and your current customers. Plus, see how to prioritize testing opportunities, create great test hypotheses, and then set up and run the tests themselves. Finally, learn how to analyze the test results to draw actionable insights that have immediate impact on the bottom line. This is a great course for anyone who wants to bolster lead generation, boost ecommerce sales, and improve an existing website.

Topics include:
* Understanding the two levers of website revenue
* Debunking CRO myths
* Identifying goals and mistakes
* Leveraging user testing and A/B testing
* Prioritizing pages for optimization
* Testing your value proposition
* Comparing testing tools
* Measuring results

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  1. Lynda - 转化率优化基础教程 转化率优化是对于企业最具盈利性的营销策略。但是它也无需过分地复杂和令人生畏。现在,营销专家、小企业主以及设计师们都可以学习到最佳的转化率优化的策略。专业作家Chris Goward讲解了已被证明成功最大化网站目标的方法、框架和策略。学习如何使用数据,调查问卷和更好地测试,以理解你的目标受众和你目前的客户。另外,查看如何优选测试机会,创建出色的测试假设,以及建立和运行测试活动。最后,学习如何分析测试结果,以深入地了解对底线马上有效果的作用。本教程对任何希望加强潜在订单产生,促进电子商务销售和改善已有网站的人都是有帮助的。 主要内容:理解网站收入的两个工具;解析转化率优化的迷思;辨识目标和错误;使用用户测试和A/B测试;优选页面用于优化;测试你的价值定位;比较测试工具;测量结果。
    wilde(特殊组-翻译)2年前 (2014-10-01)