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Lynda – Twitter for Business

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Lynda - Twitter for Business | 306MB

Duration: 2h 28m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2chGenre: eLearning | Level: Beginner | Language: English

Businesses of all sizes can use Twitter for everything from finding new customers to deepening relationships with existing clients. This course explains how to best use the popular social media platform. Learn how to create a great user name and profile, define your brand personality, and begin tweeting.
Author Brad Batesole also shows how to use Twitter for lead gen, and track the impact of each tweet so you can determine what's working and what's not. You'll also learn how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.
Finally, Brad explains crucial workflows for managing your daily efforts, including how to monitor Twitter and schedule tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.

Topics include:

* Creating your user name and Twitter bio
* Following other accounts
* Crafting great tweets
* Embedding photos and video
* Using Twitter Cards to create "rich" tweets
* Searching for potential clients
* Retweeting
* Advertising on Twitter
* Using third-party Twitter-management tools
* Tracking Twitter via Google Analytics
Lynda - Twitter for Business

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  1. Lynda - 企业的Twitter应用 无论何种规模的企业都可以使用Twitter,从发现新用户到深度挖掘已有客户之间的关系。教程会讲解如何最好地利用流行的社会性媒体平台。学习如何创建不错的用户名和档案,定义品牌特性以及开始微博。 作者Brad Batesole还会讲解如何使用Twitter用于商机的生成,以及跟踪每条微博的效果,这样你可以决定哪些是有效的而哪些无效。你还会学习到如何集成Twitter到你的网站,创建广告网站,以及检测每条微博的效果。 最后,Brad会讲解重要的工作流程用于管理每日的工作,包括如何检测Twitter和计划微博。另外,还会学习如何扩展特别的Twitter效果,以及跟踪google分析的效果。 主要内容:创建用户名和Twitter档案;关注其他账户;规划优秀的微博;嵌入图片和视频;使用Twitter名片创建丰富的微博;搜索潜在客户;微博广告;使用第三方Twitter管理工具;通过Google分析检测Twitter。
    wilde(特殊组-翻译)2年前 (2014-10-10)