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FXPHD – MOG214 The Anatomy of a Promo

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10 Classes Project Files Included MP4

Title: MOG214 The Anatomy of a Promo

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This course looks at the Anatomy of the TV Promo and covers approaches to Directing, Editing,
Scripting, as well as Art Direction and creating Graphical and Motion collateral for several live
action promos. We break open the formulas and techniques for promos, and we take a look at several
global campaign promos Mark has directed, scripted and cut for the BBC, and for the BBC’s
Australasian market, where he is based. During the course we will give out material to cut your own
promo. Additionally, the second half of the course looks at scripting, boarding and shooting a Zombie
promo. We will also give out this footage for you to cut your own promo for a 60 second ‘Zombiefest’
promo. The material will means we’ll cover techniques across the board in Premiere and After Effects,
and Final Cut. Mark Bowey is a Director and Art Director, and has worked on films including ‘The
Fifth Element’ and several ‘James Bond’ movies as a graphical Art Director and Videographics
Designer. More recently, he has worked at leading Australian TV Network Foxtel as an Art Director,
and at The BBC in Australia as a Senior Promo Producer and Director.


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